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Sometimes, doing something “special” can feel like a big hurdle—
but doing “something small” in our daily lives? That feels possible.

And if those small actions build up and spread across the world…
That’s the spirit behind the creation of the EARTH Hiroshima brand.

As we mark 80 years since the atomic bombing,
we’ve been thinking about what kind of action we can take—right now.

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Send a letter to someone you care about.

EARTH Hiroshima Peace Letter Project
We will distribute 10,000 “Origami Crane Beads” postcards free of charge
to organizations such as NPOs, companies, and schools.

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Through the simple act of sending a letter,
we hope to spread kindness and compassion.
We are looking for individuals and groups across Japan
who would like to join us in this initiative.

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[80 Years Since the Atomic Bombing and End of War Project]
Let’s send our thoughts of peace through 10,000 letters across Japan.
EARTH Hiroshima Peace Letter Project
https://www.soa-r.net/peaceletter-project2025

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With this project, we hope more people will take a moment to think of someone important to them—
and that such kindness, multiplied, will lead us closer to peace.