About

One Earth without Borders
A brand for peace.
Launched in Hiroshima,
delivered to the world.

EARTH Hiroshima

Message

"EARTH Hiroshima" is a brand for peace, launched in Hiroshima and delivered to the world. Expressing their hopes for peace, Hiroshima-based manufacturers and creators are collaborating to make and deliver a special line of goods worldwide. Hiroshima attracts visitors from around the globe, binding together people of different nationalities and cultures in a common witness for peace. After the atomic bombing, it was widely believed that nothing would grow in Hiroshima for 75 years, but today the green and vibrant city tells an inspirational story of recovery. As residents of Hiroshima, this is our message for the world: We are one. One earth, without borders. We hope our products will bring warmth to everyone who receives them, and that the circle will grow, bringing happiness to all the people of the earth. Through our "EARTH Hiroshima" project, we put this intention into each of our products.

EARTH Hiroshima
Promotion movie

long version
Project

In addition to its dynamic community of world-class creators, Hiroshima is home to many high-tech manufacturers.
"EARTH Hiroshima" brings the two together, harnessing and building on the city's energy to offer memorable new souvenirs that will appeal to visitors.

Manufacturer × Creator

Hiroshima-based manufacturers working in materials such as glass, resin, wood, metal, fabric, brushes, and papers.
Locally-based creators including graphic and product designers

Vision - Hiroshima brand, reaching out to the world -

We aim to enlist the participation of around 300 Hiroshima-based manufacturers, all working together to make the brand internationally recognized.

Policy

- Shaping our Ideas -
Through this project, we will donate a portion of profits to the Hiroshima City A-bomb Dome Preservation Project Fund.

EARTH Hiroshima
History

1994.8.6

On August 6th, as I visited Peace Memorial Park for work, this feeling came to mind. Actually it was my first time to visit Peace Park on this special day, despite being a second generation Hibakusha (A-bomb survivor).
From early in the morning, the park was filled with the smell of incense. People in black offered prayers for the victims.As soon as I entered the park, I had a sober feeling, and felt the tension with my whole body. But when I set foot out of the park, I was in the usual bustle of the city.
Young people joking around, people hurrying past or shopping as if nothing were happening.
I felt there was an invisible barrier between them. And I understood both sides.
I stood there on the border, looking at both sides.
“In the future, I want to find a way to connect both sides.”

2016.12.21

Launch of EARTH Hiroshima at Hiroshima Club Quattro

2017.11.22~23

1st Anniversary Event at EDION Tsutaya Electrics – Launch of 9 New Products

2017.5.

“Cenotaph, Craft Card” – Winner of the 9th HADC General Graphic Division Award

2018.8.6~21

Opening of the Limited-Time Shop “Hiroshima Booth” on the 2nd Floor of Tokyu Hands Hiroshima

2018.1.31

Start of EARTH Hiroshima Product Sales in Paris, France

2018.11.19~23

Exhibition of EARTH Hiroshima’s ORIZURU Wine Charms (Collaboration with BOTTEGA) at the “Spirit of Peace” Glass Art Exhibition Held at the Vienna United Nations Center

2020.9.

Start of EARTH Hiroshima Product Sales in Portland, USA

2020.10.

Official EARTH Hiroshima Online Shop Opens

2020.6.1~8.15

Implementation of the “OneEARTH Project” Supporting COVID-19 Vaccine Development and Distribution – Donated ¥393,270 to the GAVI Alliance

2022.8.24

Launch of ORIZURU Jewelry in Recycled Silver & Gold, Co-Developed with BEAMS Hiroshima

2021.4.1

Launch of EARTH Hiroshima’s Ethical New Line “Re:ORIZURU”

2022.4.29~30

Hosted “Sustainable Department Hiroshima” at JR Hiroshima Station, Featuring 20 Sustainable Brands — Including EARTH Hiroshima, 12 Companies from Hiroshima, and 8 from Other Prefectures

2024.2.10

Launched the “ORIZURU Key chains,” a Collaboration with Sanfrecce Hiroshima, Commemorating the Opening of Their New Home Stadium, Edion Peace Wing Hiroshima

2024.4.1

“ORIZURU Font” Featured in the 2025 Edition of the Junior High School Calligraphy Textbook by Mitsumura Tosho Publishing

2024.8.6

Started the “Peace Workshop,” a Paper-Craft Experience Using ORIZURU Recycled Paper

2024.12.11

EARTH Hiroshima Products Begin Sales at the Nobel Peace Center’s Museum Shop, the “Nobel Peace Shop,” in Oslo, Norway

2025.8.1

Second Collaboration with Sanfrecce Hiroshima: Release of “ORIZURU Earrings” and “ORIZURU Pierced Earrings”

2025.6.10~8.31

Implemented the EARTH Hiroshima Peace Letter Project for the 80th Anniversary of the Atomic Bombing and the End of World War II

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